Best QuickBooks Consulting & Training in West Allis, WI

New post: 9 Ways to Increase Small Business Sales - Sales are the lifeblood of any small business. Increasing sales translates into increased customer interest and relationship building. The methods of increasing sales have changed dramatically over the last few years with the rise of the internet and social media. Here are the best techniques available today for improving small business sales: Relationship selling. Over the last few years, research has shown that people are more willing to buy from brands that they feel a personal connection with. Creating and nurturing relationships with customers makes them feel valued, which in turn makes them want to support your business. The best way to build relationships with customers is to show that a business is run by people, not a faceless corporation. Use the web. Social media can be a gift to small business owners. It is a cost-effective way to begin immediately building relationships with customers, without a middleman. Everything done on social media is free advertising, so take advantage of it. Begin funneling funds for print ads into Facebook, Instagram, and web ads instead. Define your brand. Customers want to connect with businesses that they can easily identify with. That means creating a business brand that people want to be a part of. Selling outdoor supplies? Create an adventure-loving explorer persona and tap into the wanderlust market. Identify and define your brand clearly. Advertise “small business.”...