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Improving your average order size can be a HUGE game changer for e-commerce business owners because it maximizes your marketing dollars significantly.nnIf your average order size is small compared to benchmarks in your category, it might mean that your company should consider re-evaluating shipping fees/policies or that you aren't taking advantage of all of the opportunities for upsells. It may also mean that your SKUs are too limited or that there isn't enough variety on your site to convert customers who may want more than just one type of time.nnIf your average order size is healthy or exceeds benchmarks, it could be a green light for ramping up your marketing spend and scaling up significantly.nnWant to dive into your KPIs and come up with a strategy for your e-commerce business? Let's talk!