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How To Use Trademark To Build Your Toy 🧸 Brand Toy industry is a competitive and concentrated field of commerce because its primary customers are children. It is stated that the brand, The Lego Group, alone made nearly eight and a half billion U.S. dollars in revenue in 2021. Toy brands have to be extremely innovative in their products and services and they have to establish a renowned name for themselves to achieve their goals of success. One of the ways in which they can do so is by making strategic use of trademarks. Trademarks play a vital role in cementing a brand’s reputation. They not only protect the brand’s identity but also pave the way for building customer’s trust and loyalty. This blog will help you in understanding the strategic way to leverage a trademark for your toy brand and strengthen its reputation in the respective industry. What Are Trademarks And How They Can Help You In Building Your Toy Brand? A trademark is a logo, symbol, word, or combination of all which represents a brand and distinguishes it from another one. When talking with respect to toy brands, trademarks may include symbols, certain slogans, brand names, and even product designs. Leveraging a trademark to your brand’s advantage has the potential to reap numerous benefits for you. Following pointers can act as your guiding stones in effectively achieving the said goal...