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Domain Name Dispute Guide: How To File A UDRP Complaint? Trademarks are very beneficial to businesses that have a presence both in the real and the virtual world. Specifically in the virtual world, where e-commerce is rapidly growing, businesses make use of domains to promote and advertise their products and/or services online. In a way, the domains become a part of branding for the businesses. Here, trademarks are an excellent source of protection from the infringers constantly lingering on this platform. Since the domains contain the website’s trademark, they must be extended the same protection as the brand logo and name. Due to the influx of domains, disputes over domain names are endless. It has become a common occurrence that third parties or infringers are using domains of already-established brands to exploit the goodwill and reputation of those brands. The solution to these issues lies in the Uniform Domain-Name Dispute-Resolution Policy (UDRP). This blog will guide you on what uniform domain name dispute resolution is and what is the process for filing a UDRP complaint. What is UDRP? When registering a domain name, going through a mandatory arbitration called the UDRP proceeding is important. The dispute resolution service is established by the Internet Corporation for Assigned Names and Numbers (ICANN) which allows trademark registration owners to file a complaint against any infringers hijacking the owner’s trademark rights over the domains.