Best Patent Attorneys in Plainfield, IL

Impact of Trademark Priority Dates On USPTO Registrations Trademarks are invaluable in the diverse world of commerce, mainly because they serve as a way of distinguishing different brands from each other within the same market as well as building consumer trust. When applying for trademark protection, there are many complexities in the process, the foremost being understanding the legal jargon used. One of them is “trademark priority” which has a significant impact on the registration process. It is often the case that businesses rush to get their trademark rights registered before their rivals do so. This is where the priority date comes in handy. In this blog, we will discuss the importance of trademark priority and how to successfully acquire that for your brand. What Are Trademark Priority Dates? Trademark priority is used to determine the prior ownership of the trademark. It will examine the date on which the party first used the mark in commerce and on that basis, it will be ascertained if the applicant has prior use of the mark or someone else who is in use of the exact or similar trademark. This is determined by multiple factors, such as the filing of the intent-to-use application, or even a foreign application – which can later serve as the basis for a USPTO application. Most importantly, it helps in resolving disputes concerning conflicting trademark applications...