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Social Media Influencer Agreements: Legal Toolbox for FTC Compliance What do companies need to know when entering into a contract with a social media influencer? As influencer agreements become an increasingly important part of brands’ overall marketing strategy, both brands and influencers need to be aware of the various legal challenges that can arise. In many jurisdictions, the legal framework for influencer marketing agreements is still uncertain, making it difficult to carry out campaigns in a legally compliant manner. Companies are often held liable for the actions of their influencers. In any influencer agreement, sponsorship agreement, agency agreement, brand ambassador agreement, or the like you have to protect your company, its image, publicity rights, trademarks, and copyrights. This article provides an overview of some of the key legal challenges that brands and influencers need to be aware of when entering into influencer marketing agreements.