Best QuickBooks Consulting & Training in Westport, CT

For B2B companies, a generalized marketing approach could leave key customers and prospects unimpressed. Under an account-based marketing strategy, marketing and sales teams collaboratively focus on targeted high-value accounts to create a customized experience that locks in the buyer long-term through deep relationship building and personalized service. Some potential benefits are a better return on investment than other marketing methods, improved alignment between marketing and sales, and a stronger industry reputation. But there are risks. You’ve got to choose your targets carefully and execute the strategy effectively to avoid squandering the resources you invest. Contact us for help.