Best Business Attorneys in Berkeley, CA

TRUMP TOO SMALL Trademark Application Refused Registration The U.S. Supreme Court unanimously held that the “names clause” of the Lanham Act prohibits registration of a trademark application for TRUMP TOO SMALL. The Supreme Court recognized a key feature of trademarks is to identify the source of the goods, and to evaluate the goods based on the mark owner’s reputation. Allowing a trademark to use the name of a living person implies that person is the source of the goods or services. The Court stated that the names clause “respects the established connection between a trademark and its protection of the mark-holder’s reputation.” Adams Law Office provides trademark advice to put your trademark in the best position for registration.