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How Do You Handle After-Hours Phone Calls? | Schiff Dental CPA Time is money, and if you are not taking advantage of after-hours phone calls at your dental practice, you could be missing out on new opportunities to connect with patients and grow your practice.   You may have created an effective marketing strategy that is getting the phone to ring, and you have probably trained your team in proper phone etiquette; but have you considered what happens if a prospective patient calls on nights and weekends?  If someone phones you after hours seeking information or to reschedule an appointment, they will likely leave a message or call back during regular business hours. However, a potential new patient who needs emergency dental treatment is more likely to hang up and call around until they get a person to answer.   Many dental practices do not have phone coverage outside standard hours of operation or during lunch; others have an answering machine. Both can feel impersonal and frustrating to patients and prospects.   If your patient discovers late one night or on a Sunday that they need to reschedule an appointment the next business day, chances are your team won’t hear the voicemail until it’s too late to make changes. If your phones are being answered outside working hours, issues like this can be addressed more promptly, leading to better scheduling and happier patients.  If you are interested in 24/7 phone coverage, you can either hire an answering service or train...